How can Luminate Market Price help my business?

Shoppers expect fair prices for the products they buy, but a “fair price” means different things to different customers. To increase revenue and stay competitive, you need dynamic market-driven pricing. Artificial Intelligence (AI) technology delivers pricing strategies reflecting actual demand and real-time competitive positions – unlocking insights hidden in your data. Luminate Market Price, part of the JDA Luminate™ family, offers the perfect approach for growing revenue and increasing profits with AI and machine learning (ML) from Blue Yonder. 


  • Powerful algorithms scientifically determine price elasticity of demand with continuous learning
  • Considers store-level and product data alongside time, date and season and other external factors to understand impact on sales
  • Supports a variety of pricing strategies including revenue and pricing maximization, pricing rules or a mix of strategies


  • Increase revenue and margins with better pricing and fewer repricing events
  • Save time on price management with low maintenance after initial setup
  • Reduce return rates with more competitive pricing

Find out how Luminate Market Price can help you

Expert advice, extended product information, and so much more. Contact one of our highly trained representatives today.

Contact JDA