Lenzing is Reducing Waste with Greater Efficiency


Lenzing's Robert Van De Kerkhof sits down to discuss the partnership and success Lenzing has seen with JDA solutions. Lenzing is in a unique position to change the fiber industry. Lenzing is the world's leading wood fiber producer. As Lenzing's Chief Commercial Officer, Robert, shares the transformation that Lenzing has gone through to adopt industry best practices. “We got our cloud-based JDA deployment up and running quickly which helped us rapidly realize a return on investment. For example, we reduced planning and decision-making time by 50%, leveraging JDA’s what-if tactical planning capabilities and improved profitability as critical resources were allocated to the most financially promising markets and product applications. And, most importantly, as forecasting accuracy improved, we minimized waste and the entire supply chain became leaner,” said Van De Kerkhof.

Based on their successful implementation of JDA Sales & Operations Planning, Lenzing sees the potential to transform not only their own business, but the entire fashion industry, via digital technologies like JDA’s. Their goal is to expand connectivity and collaboration capabilities outside of their business by forming closer relationships with their supply chain partners leveraging JDA solutions. Ultimately, Lenzing envisions connecting the entire value chain and truly minimize their environment impact.
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