Dr Pepper Snapple Group Case Study

Dr Pepper Snapple Group is one of North America’s leading refreshment beverage companies. It manufactures, bottles and distributes more than 50 brands of carbonated soft drinks, juices, teas, mixers and waters. The company leveraged advanced technology to improve its category management efficiency and productivity, realizing the following results:

  • Ability to reset retailers’ planograms twice a year or more
  • Improved accuracy rate to 99 percent
  • Dramatically increased efficiency
  • A boost in the number of retail partnerships without increasing headcount
  • Ability to mass produce planograms for retailers of any size
  • Optimized days of supply
  • Increased inventory turns
  • Reduced excess inventory leading to an increase in cash flow


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