Carlson Hotels Case Study

Market transparency and the rapid growth of Internet bookings have led to a new price war in the hospitality industry, creating significant challenges for hotel operators. Even with Carlson Hotels’ worldwide reputation for service and quality, the company is constantly looking for ways to differentiate itself — and maximize its revenue — in this competitive, price-driven environment. The hotelier implemented demand management and price optimization solutions in order to maximize its revenue and profit, and realized the following results:

  • Improved revenue performance at a typical hotel by 2 to 4 percent
  • Maximized occupancy and profitability by setting optimal room rates
  • Increased competitive advantage
  • Improved forecasting ability